A product is only as good as it sells. No matter how much talent you have, it won’t be of any use if you are not investing in the right amount of time and resources to promote yourself and finding the right opportunities through perseverance and hard work.
Here are a few useful methods by which you can get your talent in front of the world:
PR and Marketing – One can look for free as well as paid resources to promote themselves online. Marketing your brand through a well-maintained PR portfolio is crucial to letting labels and companies know about your presence in the industry.
Website – Just like a visiting card is your personal identity in the other person’s pocket, a website is your online identity in front of the world. Creating and optimizing a website is crucial and relatively cheaper to make yourself visible online.
Social Media – You have got to reach out to where your crowd is. Social media is one of the best platforms to engage with your target audience directly. And having a decent amount of followers will only bolster your identity when presenting yourself as a musician. The best part? It is mostly free!
Free music platforms – While social media is a good option to promote yourself as an artist, you have to actually enter into people’s playlist in order to make it as a musician. In order to do that, you should try publishing your music on free-to-listen platforms such as Soundcloud in order to reach a wider audience.
Mailing Lists – Keeping your listeners well informed with updates is crucial to maintain their loyalty. You can find several online mailing services that can help you send out regular emails to your fans and keep them engaged in unique and innovative ways. You can use your website to maintain a subscription list for sending out the mailers.